Long John Silver's readying new line of soups, sandwiches and salads
Long John Silver’s will be introducing a new line of sandwiches, soups and salads in May.
The soups and salads will use seafood as a key ingredient and are currently being tested in a few key markets. After the success of the recently added Ciabatta Jack Fish sandwich, the chain is expanding its sandwich line to include a panko crispy breaded sandwich, a crabcake sandwich and a seafood salad sandwich.
The soups currently on the menu are New England Clam Chowder and Broccoli Cheese Soup.
The two new salads are a Seafood Salad and Classic Chicken and Cranberry Salad.
Long John Silver's is the largest quick-service seafood restaurant chain in the United States, with about one-third of the estimated $1.24 billion market. The chain's more than 1,200 units, located in 36 states, feature a nautical theme and a menu that includes, in addition to Long John Silver's trademark batter-dipped fish, chicken, and seafood, breaded fish, sandwiches, french fries, coleslaw, hush puppies, corn, and desserts. About 60 percent of the U.S. units are owned and operated by the company; the remainder, along with all of the 28 overseas outlets, are franchises. More than 120 of the U.S. units are cobranded sites also featuring an A&W All-American Food outlet.
Long John Silver’s, the world’s largest quick service seafood company, has introduced Dippin’ Fish Strips, a new, more portable way to enjoy the classic batter dipped goodness of Long John Silver’s fish. Dippin’ Fish Strips come shortly after the September 2013 launch of Ciabatta Jack Sandwiches, premium fish and chicken sandwiches served on warm ciabatta bread.
Dippin’ Fish Strips have been rolled out nationally at an introductory price of $2.99 for a box of five plump and crispy fish strips. The Dippin’ Fish Strips box top opens up to hold a sauce cup so fans can dip and enjoy on the go. Dippin’ Fish Strips are also available as a Combo Meal with a side and drink, a Variety Platter Meal and a Family Meal. Prices and restaurant participation may vary.
CIABATTA JACK SANDWICH
Long John Silver Recipe
Long John Silver's has added the Ciabatta Jack Sandwich to its permanent menu. The sandwich features a choice of batter dipped fried fish or chicken on a ciabatta roll with lettuce, melted monterey jack cheese and a choice of tartar or Baja sauce.
Long John Silver's Copycat Recipe
1/4 cup milk
1/2 cup cornmeal
1/4 cup flour
1 teaspoon baking powder
1 teaspoon garlic salt
1 teaspoon onion powder
Combine dry ingredients. Add egg and milk. Stir well. Should be the consistency of bread batter. If too thin add more corn meal or flour. Drop by teaspoonful into hot grease. Cook until brown.
8 cups very finely chopped cabbage (1 head)
1/4 cup shredded carrot
2 tablespoons minced onions
1/3 cup granulated sugar
1/2 teaspoon salt
1/8 teaspoon pepper
1/4 cup milk
1/2 cup mayonnaise
1/4 cup buttermilk
1 1/2 tablespoons white vinegar
2 1/2 tablespoons lemon juice
Be sure that the cabbage, carrots, and onion are chopped up into very fine pieces (about the size of rice kernels). Combine the sugar, salt pepper, milk, mayonnaise, buttermilk, vinegar, and lemon juice, and beat until smooth. Add the cabbage, carrots, and onions. Mix well. Cover and refrigerate for at least 2 hours before serving.